The Benefits of Using Print Materials in Business Marketing

In today's fast-moving digital world, it's easy to overlook the power of traditional print and mail marketing. But savvy business owners know that tangible materials like postcards, brochures, flyers, and direct mail still pack a punch—especially when you want to make a lasting impression.

If you're wondering whether it's worth adding print to your marketing mix, this blog is for you. Let's talk about why print and mail materials aren't just relevant—they're essential.

Why Print Still Matters in a Digital World

Think about the last time you received a well-designed postcard in the mail. You probably paused, looked it over, and maybe even placed it on your fridge or desk. That moment of attention is exactly what makes print so effective.

While emails get deleted and digital ads disappear with a scroll, print materials are tangible. They linger. They connect.

Print is trusted. In fact, studies show that 56% of customers find print marketing to be the most trustworthy type of marketing (Forbes).

Print and Mail: A Match Made for Local Business

When it comes to reaching a local audience, print and mail are unbeatable. Whether you're promoting a grand opening, seasonal sale, or new service, sending a targeted postcard mailing to your neighborhood can drive traffic fast.

Plus, Every Door Direct Mail (EDDM) campaigns let you target entire ZIP codes without needing a mailing list—making it cost-effective and easy to scale. Read our blog on EDDM vs. Marketing Mail to decide what’s best for your business.

Tangible Marketing Leaves a Lasting Impression

Let’s face it—people are overwhelmed with digital messages. The average person sees over 4,000 ads per day online. But a well-designed print piece? That stands out.

• Postcards get read more than emails.

• Brochures sit on desks and countertops.

• Flyers get pinned to bulletin boards.

That physical presence builds brand recall. It says, “We’re real. We’re here. We care.”

Print is Perfect for Branding

Consistency is everything in branding, and nothing delivers your brand message more consistently than high-quality print materials.

Whether you're handing out business cards, including inserts in your packages, or sending out monthly mailers—print reinforces who you are.

Pro tip: Use branded postcards for appointment reminders, thank-you notes, or promo codes. Not only are they useful, but they also keep your brand in your customer’s hands (literally).

Need ideas for branded marketing materials? Check out our checklist for ordering printing online.

Alt Text Suggestion: Branded postcard with business logo and colorful design promoting a seasonal sale

Direct Mail Drives Real Results

Direct mail isn’t just about pretty designs—it’s about results.

According to the Data & Marketing Association, direct mail has a 4.4% response rate, compared to just 0.12% for email. And here’s the kicker—when combined with digital campaigns, response rates skyrocket up to 118% (SmallBizTrends).

Want to really boost ROI? Try a campaign that pairs print and mail with digital tools—QR codes, custom landing pages, or SMS follow-ups. We help clients create these hybrid campaigns every day.

Postcards: The MVP of Print Marketing

Let’s give postcards their moment.

They’re simple, effective, and budget-friendly. With no envelope to open, your message is immediately visible. Whether you're announcing a new product, inviting someone to an event, or just keeping in touch—postcards are the easiest way to stay top of mind.

Businesses love them because:

• They're affordable to print and mail

• They have high read-through rates

• They work across industries: real estate, retail, medical, and more

Need a creative spark? Check out our top-performing postcard designs.

Print Boosts Credibility and Trust

Anyone can set up a digital ad in 10 minutes. But not everyone takes the time to design and send high-quality print materials.

That effort shows.

Print implies permanence and professionalism. When a potential client receives a beautifully printed postcard, it says: "This business invests in their brand—and they’ll invest in me too."

For new or small businesses trying to build trust quickly, print can be a game-changer.

It’s More Personal Than Digital

We all crave personal connection, especially in business. Print and mail make people feel special—like they’re receiving something made just for them.

Variable data printing lets you personalize each postcard with names, offers, and even local imagery. It’s personal, scalable, and way more engaging than a generic email blast.

Imagine this:

“Hey Jennifer! Your next cleaning is due. Here's $20 off your appointment. Just bring this card in!”

Simple. Friendly. Effective.

Print Works Great with Digital

Don’t think of print as a replacement for digital—it’s a complement. A powerhouse duo.

A well-designed print campaign can drive traffic to your website, get people to scan QR codes, or bring them into your store. It bridges the offline and online worlds.

Use these ideas:

• Include your Instagram handle on flyers

• Add a scannable QR code to a postcard

• Promote your next email campaign via mail

Together, they build trust, capture attention, and keep customers engaged.

Print Is More Accessible Than Ever

Worried about the hassle of ordering print materials? Don’t be.

Today’s online platforms (like Taylored Print & Mail) make it easy to design, print, and ship without stress. We even handle the mailing for you—saving you hours of time and frustration.

From uploading your file to targeting the right audience, we’ve got you covered every step of the way.

Need help getting started? Download our Foolproof Printing & Mailing Checklist to make sure your next order is smooth and successful.

Summary: Why Print & Mail Are Worth It

Let’s recap why print marketing should be part of your strategy:

• Print stands out in a crowded digital world

• Mail delivers direct, personal messages to your audience

• Postcards are affordable, effective, and easy to use

• Tangible materials build credibility and trust

• Print and digital work even better together

In short: Print isn’t going anywhere. In fact, it’s more powerful now—because it’s rare, personal, and trusted.

Ready to Elevate Your Marketing?

If you’re ready to reach more customers, drive real results, and grow your business with print, we’re here to help.

📞 Call us at 301-798-5042
📧 Email [email protected]
🌐 Or Contact Us Online

Let’s get your next postcard campaign printed, mailed, and making an impact.